Driving diversity in recruitment [case study]

Sickle cell disease (SCD) refers to a genetically inherited set of red blood cell disorders that are present from birth. Millions of people are impacted by SCD each year, but it disproportionately impacts Black and African American populations, occurring in about 1 out of every 365 Black or African-American births.

When our client, an electronic medical records company, aimed to collect medical records for SCD patients to compile a data set with real-world evidence, they approached Antidote because of our unique ability to perform diversity-focused recruitment. Utilizing our expertise in reaching specific audiences, we crafted an outreach strategy designed to resonate with the target audience — download the case study to learn more.