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When recruiting for a clinical trial, conducting effective outreach is an important component. However, once the initial contact is made with patients, it’s just as important that they are guided through the enrollment process.

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Finding the right participants is essential to successful medical research, but unfortunately, many studies are unable to reach their targeted enrollment numbers with ease. Recruiting enough participants is often cited as one of the biggest clinical trial recruitment challenges, and many studies must be delayed or canceled due to a lack of randomizations.

In the age of the internet, effective clinical trial digital advertising is imperative to finding the right participants for a research study. Being able to reach patients where they are using outreach material that resonates is vital — but it doesn’t happen without smart, data-driven strategies.

One of the key challenges in medical research is successful patient enrollment. It is not uncommon for trials to fall behind schedule due to low patient engagement — but by creating a recruitment and enrollment strategy centered on patient-centricity, more successful research processes can be made possible. Below, we are exploring some of the top ways to do just that.

Primary biliary cholangitis (PBC) is a rare, chronic liver disease that impacts 58 out of every 100,000 women and 15 out of every 100,000 men in the United States. It typically progresses slowly, exhibiting no symptoms during the first several years — but in later stages, it can cause debilitating symptoms such as fatigue, itchiness, abdominal pain, swelling of the limbs, jaundice, osteoporosis, ...

Completing any multi-part task requires organization, coordination, and discipline — and, of course, clinical trials are no exeption. Planning a research study, launching a trial, and keeping things running smoothly requires knowledge and expertise, which is why clinical trial project managers are so vital to the process.

In the medical research industry, successful clinical trial patient recruitment is a known roadblock — in fact, 85% of studies fail to recruit enough patients to complete the research. There are many factors that amplify clinical trial recruitment challenges, but there are also strategic solutions that can be employed for better success.

Clinical trial recruitment is a significant challenge for sponsors as insufficient patient enrollment can account for delays in up to 80% of all studies. However, even when these studies successfully reach their randomization targets, clinical trial managers must turn their focus on retaining these participants.

Participating in a clinical trial is a significant decision for patients, and several factors can influence their decision to enroll. These factors include understanding the trial's details, goals, and logistics. Sponsors must understand what matters most to patients when designing protocols, and prioritizing patient-centric considerations is key to enhancing patient engagement and trial success.