Let's talk medical research

For more than 20 years, October has been deemed Health Literacy Month, a designation aimed at highlighting the importance of health literacy in the United States. An individual's health literacy, including their ability to understand doctors’ guidelines, follow medication instructions, and discuss their symptoms, has a major impact on how individuals interact with the healthcare system — and for ...

Clinical trials are an essential part of the process required to get new treatments and therapies approved for use in a patient population. These studies aim to evaluate whether a medication is safe and effective for patients to use — therefore, making sure the individuals who participate in the study reflect the real-world population is essential.

In order to conduct successful medical research, it is essential to identify and enroll the right participants. However, connecting with the right patient population is one of the biggest challenges facing clinical trials today so employing strategic clinical trial recruitment advertising strategies is imperative.

Recruiting patients for a clinical trial can be a challenging process. Studies show that many patients report having little or no knowledge of clinical trials, and sponsors and researchers often report having difficulties finding and enrolling patients in studies. However, once patients understand more about the medical research process, many individuals do want to participate in a clinical trial.

Idiopathic pulmonary fibrosis (IPF) is a chronic lung disease that results in weakened breathing and reduced lung function. In the U.S., it is estimated that 50,000 individuals are diagnosed with IPF each year, and 140,000 are estimated to live with the disease in America.

We are excited to announce that we have received the Silver Award from EcoVadis for the second year in a row. EcoVadis is the world’s largest, most trusted provider of business sustainability ratings, with a global network of more than 90,000 companies. Antidote was evaluated within this network to receive this award, and scored in the top 25% of companies focusing on Corporate and Social ...

In the third quarter of 2018, we conducted a survey with SCORR Marketing to learn more about the patient perception of clinical trial participation. This extensive survey involved nearly 4,000 patients from our patient advocacy group partners and provided valuable insights into the demographics of these individuals, their motivations for engaging in research, and what matters most to them ...

Globally, there are thousands of research studies and clinical trials conducted each year, all with the shared goal of bringing new treatment options and medical devices to the market. However, approximately 80% of clinical trials are delayed or closed because of problems with recruitment.

As part of our efforts to better understand patients and their motivations to participate in clinical trials, Antidote and SCORR Marketing partnered on a survey to gain a deeper understanding of how patients think about the medical research process. Survey participants were recruited by eight of Antidote’s partners, including the American Kidney Fund, Allergy & Asthma Network, Healthline, ...

With over 2 billion daily active users, Facebook has one of the widest reaches on the internet today — especially for those trying to reach patients who may be interested in participating in clinical trials. However, because of the broad audience, there is also a lot of competition for users’ attention. This means that many advertisers must go through costly trial and error before they find the ...