Let's talk medical research

Artificial intelligence, most commonly known as AI, has become a buzzword across many industries. While it is most commonly used in relation to art generators or web searches, AI has many practical applications beyond these uses — especially within the clinical trial marketing space. The global market size of AI-based clinical trial marketing is expected to reach nearly 8 billion by 2031, mainly ...

We are thrilled to be honored as the Multiple Sclerosis Association of America’s Corporate Honoree at their 10th annual Improving Lives Benefit on May 15! This inspiring event supports MSAA’s free programs and services and honors key players in the MS research space.

When recruiting patients for a clinical trial, it is important to consider how to reach individuals where they are — and a key way to do this is through digital outreach. In many cases, clinical trial digital recruitment can help find the right patients more efficiently than traditional approaches, resulting in more effective recruitment timelines and cost savings.

Understanding how to recruit patients for clinical trials can be one of the most challenging aspects of performing medical research. Sponsors and sites have more tools at their disposal than ever before, but keeping track of how to use these various outreach methods can be time-consuming. Additionally, using a mix of outreach is typically the best strategy to reach the highest number of ...

Increasing racial diversity in clinical research is a common topic in the industry, and for good reason. The purpose of a clinical trial is to ensure that any new medications are safe and effective for the patient population, so it is of the utmost importance that studies have participant pools that reflect the diversity of real-world individuals.

There are many options for clinical trial patient recruitment — digital advertising, in-person campaigns, and doctor’s office flyers are just a few. However, regardless of which avenue a study uses to find eligible individuals, there are a few basic tips that can help create effective outreach.

Digital advertising, which encompasses social media, online channels, streaming content, and more can be a powerful way to reach patients. One of the biggest avenues of reaching potential clinical trial participants through digital advertising is social media — and from the statistics, it is clear why. Not only does Facebook boast more than 3 billion users every month, but 80% of social media ...

We’re thrilled to announce a collaboration with our partners at Melanoma Research Alliance to bring a curated experience to patients and caregivers impacted by melanoma. In the United States, melanoma is one of the most common types of cancer, and its prevalence has tripled in recent decades. It is estimated that 100,000 people will be diagnosed with invasive melanoma each year, and more than 1.4 ...

Though it normally begins with mild memory loss, Alzheimer’s disease is a progressive condition that will eventually develop into a severely life-altering affliction. Alzheimer’s disease is the most common type of dementia, estimated to impact more than 6 million Americans, most of whom are over the age of 65.

When conducting medical research, recruiting patients can be one of the most difficult processes. Reaching the right patients and engaging them with a study poses a pervasive challenge. Fortunately, there are strategies to overcome these difficulties and keep a study’s timeline on track.