Let's talk medical research

More than 80% of clinical trials don't reach their recruitment deadlines, and 16% close early due to recruitment issues. Accelerating patient recruitment can allow your trial to beat deadlines and bring your treatment to market faster.

For drug sponsors and clinical research sites, it can feel risky to try a new approach to patient recruitment when traditional methods have proved challenging. But rather than increasing risk, digital advertising for clinical trial recruitment can help accelerate enrollment and reduce the risk of extended timelines and unmet goals.

Every comprehensive patient recruitment campaign should include digital advertising and a place to send patients: a clinical trial recruitment website. It's one of the best ways to connect with patients who may be interested in your clinical trial. If you are unfamiliar with digital advertising, our handy guide will get you up to speed.

There's a lot that can go wrong in clinical trial patient recruitment. You may start out with unresponsive patient leads from a site database or recruitment company with low quality referrals. Before you know it, your research sites aren't reaching recruitment goals.

When we understand why patients take part in research, we can make clinical trial recruitment – and every clinical research step – more effective and engaging. That's why we teamed up with Scorr Marketing and our some of our partners to survey 4,000 patients about their attitudes toward clinical research.

If there is one thing that never changes in patient recruitment, it's that things always change, and 2018 saw some very big changes in digital.

Diabetes is a complex condition that is influenced by environmental, social, behavioral, and emotional elements. These psychosocial factors can make it difficult to improve both physical health and psychological wellbeing. People living with diabetes regularly require customized, multifaceted self-management support to encourage achieving personal health goals. Self-management is the cornerstone ...

Patients are more likely to take action for their health after seeing ads that trigger fear and hope, according to new research in the 2018 Wunderman Health Inertia Study. While healthcare marketers typically jump at the chance to test out new research findings with their own audience, those who communicate clinical trial opportunities to patients may pause.

In honor of National Diabetes Month, we sat down with Scott Johnson, diabetes advocate and founder of the popular blog Scott's Diabetes. He's been sharing his personal experience and connecting with the diabetes community since he started one of the web's first diabetes blogs back in 2004. Today, he's the Patient Engagement Manager at diabetes management company mySugr. We chatted about what the ...

There are currently 284 interventional clinical trials looking for a total of 291,640 volunteers with Alzheimer's disease. Patient recruitment has traditionally been difficult for Alzheimer's disease for several reasons, from the nature of disease progression to the role caregivers play in Alzheimer's trials. In fact, Pharmaceutical Research and Manufacturers of America (PhRMA) said in a report ...