How to Advertise Different Types of Clinical Trials

Prior research on patient interest in clinical trials has tended to focus on studies as a monolith. At Antidote, we were curious whether the type of trial – observational, interventional, etc. – made a difference in terms of patient interest.

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Randomizations Delivered and Time Saved: A Case Study

For the 1.5 million people in the United States that live with lupus, the chronic autoimmune disease severely impacts quality of life. Pain, fatigue, hair loss, cognitive issues, physical impairments, and rashes are a constant reminder that current treatments need improvement. With such an urgent need, we were excited to execute a successful recruitment campaign for a pharmaceutical client ...

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Reduced Screen Failure Rates and Accelerated Enrollment: A Case Study

Eighteen million American adults live with atopic dermatitis (also known as eczema), a chronic and unpredictable condition that can have a major impact on quality of life. Nearly half of people with atopic dermatitis report that they often or always feel frustrated by their disease, and more than a third say they often or always feel angry or embarrassed by it. New treatment options are needed ...

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Five Keys to Online Clinical Trial Patient Recruitment

Clinical trial patient recruitment can be one of the most expensive and time-consuming aspects of your trial — but it doesn’t need to be. More and more, sponsors and sites are turning to digital to reach patients and enroll them as efficiently as possible. Here are five keys to making sure your clinical trial patient recruitment strategy is a success.

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Advertising Clinical Trials: What Works in 2019

There are more approaches to advertising clinical trials than ever before, from digital advertising, to site databases, to sharing materials in doctors' offices. Unfortunately, trial protocols have become more complex at the same time outreach options have expanded. Despite the best efforts of the industry, 73% of Americans don't even know anyone who has participated in a trial, let alone joined ...

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Clinical Trial Patient Recruitment and Social Media: 5 Common Mistakes

Social media is becoming an increasingly common element of any clinical trial patient recruitment strategy — and for good reason. There are 3.2 billion users in the world spending an average of 116 minutes a day on social media. Plus, these platforms make it possible to target specifically people who would be a good fit for your study based on their demographic factors. It can be hard to get ...

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Connecting the Dots: From Patients and Patient Data to New Approaches to Research and Care

In early March, Antidote's Head of Partnerships Lindsey Wahlstrom-Edwards and I attended the 2019 Bridging Clinical Research & Clinical Health Care Collaborative to share findings from our joint research on The Patient Perspective on Clinical Trials.

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Clinical Trial Patient Recruitment: What Strategies Don’t Work

When it comes time to begin recruiting for a clinical trial, there are many different approaches you can take to try to reach patients who will be the right fit for your study. Just as important as knowing what strategies may work for your recruitment project is understanding what to avoid. Here are seven common pitfalls that won’t work for clinical trial patient recruitment.

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Clinical Trial Patient Recruitment Online: Is It Enough?

We know that as clinical trial protocols are getting more complex, it’s getting more and more difficult to find the right patient to take part in a particular trial. As a result, most clinical trial sponsors — and their sites and recruitment companies — are turning to online clinical trial patient recruitment. This can look like Facebook ads, or Google paid search, or display ads. It can even ...

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Webinar Recap: Precision Recruitment

With clinical trial protocols becoming ever more complex, it can feel like it’s never been more difficult to find patients who are both eligible for and interested in a particular clinical trial. Traditional methods of recruitment are becoming less impactful, which is why it’s time to consider a new approach: precision recruitment.

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