Let's talk medical research

The beginning of the year is an optimal time to review your clinical trial recruitment strategies and brainstorm new ones. The best clinical trial recruitment strategies start by focusing on the patient voice and perspective, and from there, it helps to get creative. We share three new research recruitment strategies to try this year.

Social media. Interstitial video ads. Native banner placements. Paid search. Radio spots. TV commercials. Newspaper and magazine spreads. These days, there are so many ways to think about marketing. With the marketing landscape ever-changing, contract research organizations (CROs) and pharmaceutical sponsors often work with clinical trial recruitment companies to reach people interested in ...

Could the alternative clinical trial approaches necessitated by the COVID-19 pandemic help tip the scales towards fair access to clinical trials? In our latest whitepaper, “Decentralizing research: How reducing patient burden improves trial diversity,” we take a close look at the current state of diversity in clinical trials, then explore how the decreased participant burden of decentralized ...

The recruitment rate for clinical trials is calculated by multiplying the number of sites and randomized patients per site by the number of months of recruitment time. This number can also be reverse-engineered, starting with the number of randomized patients a trial needs.

Amidst the COVID-19 pandemic, finding ways to be innovative with clinical trial patient recruitment has been the name of the game. One trend we’re seeing is the rise of virtual trials, which has made it easier and safer for more people to participate in research. But even if a trial is fully virtual, sample collection may still need to happen to determine eligibility, so one critically important ...

Antidote partnered with the BrightFocus Foundation and PatientPoint to survey more than 650 patients living with cognitive disorders and their care partners. We sought to understand patterns of diagnosis as well as reasons patients do or do not take part in clinical research — with the ultimate goal of recognizing opportunities to improve patient engagement around research participation.

Many factors play into running a successful clinical trial. Patient recruitment has an infamous reputation for taking a long time and slowing down the research process. However, with the right patient recruitment strategies, enrolling volunteers doesn’t have to halt your trial’s progress.

A major challenge in clinical trial advertising is being creative within the scope of institutional review board (IRB) and FDA guidelines, as well as distribution channel rules. While it can take more time and research to craft copy within such narrow parameters, it is definitely still possible to engage patients without breaking the rules.

When it comes to running a clinical trial, researchers have been getting creative, trading traditional processes for virtual opportunities. This has become especially apparent in light of the COVID-19 pandemic.

Finding the right people to participate in clinical trials is no easy task, but with the right approach, sponsors can hit the sweet spot in reaching their recruitment goals.