Let's talk medical research

There's a lot that can go wrong in clinical trial patient recruitment. You may start out with unresponsive patient leads from a site database or recruitment company with low quality referrals. Before you know it, your research sites aren't reaching recruitment goals.

When we understand why patients take part in research, we can make clinical trial recruitment – and every clinical research step – more effective and engaging. That's why we teamed up with Scorr Marketing and our some of our partners to survey 4,000 patients about their attitudes toward clinical research.

If there is one thing that never changes in patient recruitment, it's that things always change, and 2018 saw some very big changes in digital.

A lot has changed since the Lung Cancer Foundation of America was founded around 10 years ago by two lung cancer survivors and a lung cancer widow. Today, the LCFA funds some of the most innovative research projects in the space, like the role of the microbiome in immunotherapy.

Diabetes is a complex condition that is influenced by environmental, social, behavioral, and emotional elements. These psychosocial factors can make it difficult to improve both physical health and psychological wellbeing. People living with diabetes regularly require customized, multifaceted self-management support to encourage achieving personal health goals. Self-management is the cornerstone ...

Prevention or treatment of Alzheimer's disease can only happen with the generosity and commitment of volunteers enrolling in clinical trials.

Lindsey Wahlstrom-Edwards is Director of Partnerships and Distribution at Antidote. She works with health nonprofits and patient advocates to connect their communities with research.

Patients are more likely to take action for their health after seeing ads that trigger fear and hope, according to new research in the 2018 Wunderman Health Inertia Study. While healthcare marketers typically jump at the chance to test out new research findings with their own audience, those who communicate clinical trial opportunities to patients may pause.

In honor of National Diabetes Month, we sat down with Scott Johnson, diabetes advocate and founder of the popular blog Scott's Diabetes. He's been sharing his personal experience and connecting with the diabetes community since he started one of the web's first diabetes blogs back in 2004. Today, he's the Patient Engagement Manager at diabetes management company mySugr. We chatted about what the ...

There are currently 284 interventional clinical trials looking for a total of 291,640 volunteers with Alzheimer's disease. Patient recruitment has traditionally been difficult for Alzheimer's disease for several reasons, from the nature of disease progression to the role caregivers play in Alzheimer's trials. In fact, Pharmaceutical Research and Manufacturers of America (PhRMA) said in a report ...