Let's talk medical research

For drug sponsors and clinical research sites, it can feel risky to try a new approach to patient recruitment when traditional methods have proved challenging. But rather than increasing risk, digital advertising for clinical trial recruitment can help accelerate enrollment and reduce the risk of extended timelines and unmet goals.

Every comprehensive patient recruitment campaign should include digital advertising and a place to send patients: a clinical trial recruitment website. It's one of the best ways to connect with patients who may be interested in your clinical trial. If you are unfamiliar with digital advertising, our handy guide will get you up to speed.

There's a lot that can go wrong in clinical trial patient recruitment. You may start out with unresponsive patient leads from a site database or recruitment company with low quality referrals. Before you know it, your research sites aren't reaching recruitment goals.

When we understand why patients take part in research, we can make clinical trial recruitment – and every clinical research step – more effective and engaging. That's why we teamed up with Scorr Marketing and our some of our partners to survey 4,000 patients about their attitudes toward clinical research.

If there is one thing that never changes in patient recruitment, it's that things always change, and 2018 saw some very big changes in digital.

A lot has changed since the Lung Cancer Foundation of America was founded around 10 years ago by two lung cancer survivors and a lung cancer widow. Today, the LCFA funds some of the most innovative research projects in the space, like the role of the microbiome in immunotherapy.

Diabetes is a complex condition that is influenced by environmental, social, behavioral, and emotional elements. These psychosocial factors can make it difficult to improve both physical health and psychological wellbeing. People living with diabetes regularly require customized, multifaceted self-management support to encourage achieving personal health goals. Self-management is the cornerstone ...

Prevention or treatment of Alzheimer's disease can only happen with the generosity and commitment of volunteers enrolling in clinical trials.

Lindsey Wahlstrom-Edwards is Director of Partnerships and Distribution at Antidote. She works with health nonprofits and patient advocates to connect their communities with research.

Patients are more likely to take action for their health after seeing ads that trigger fear and hope, according to new research in the 2018 Wunderman Health Inertia Study. While healthcare marketers typically jump at the chance to test out new research findings with their own audience, those who communicate clinical trial opportunities to patients may pause.