Let's talk medical research

There are more approaches to advertising clinical trials than ever before, from digital advertising, to site databases, to sharing materials in doctors' offices. Unfortunately, trial protocols have become more complex at the same time outreach options have expanded. Despite the best efforts of the industry, 73% of Americans don't even know anyone who has participated in a trial, let alone joined ...

"Reach patients where they are, and not where you want them to be."

Social media is becoming an increasingly common element of any clinical trial patient recruitment strategy — and for good reason. There are 3.2 billion users in the world spending an average of 116 minutes a day on social media. Plus, these platforms make it possible to target specifically people who would be a good fit for your study based on their demographic factors. It can be hard to get ...

Patrick Gee didn't know that there were any problems with his kidneys until a doctor diagnosed him with kidney failure. Years on dialysis, four surgeries, 47 days in the hospital, and one successful kidney transplant later, he's participated in two clinical trials and become a proud advocate for the American Kidney Fund.

Joining a clinical trial is a significant decision, and there are several personal factors to keep in mind when deciding whether to join – not to mention including the opinions of family members and your doctor.

In early March, Antidote's Head of Partnerships Lindsey Wahlstrom-Edwards and I attended the 2019 Bridging Clinical Research & Clinical Health Care Collaborative to share findings from our joint research on The Patient Perspective on Clinical Trials.

When it comes time to begin recruiting for a clinical trial, there are many different approaches you can take to try to reach patients who will be the right fit for your study. Just as important as knowing what strategies may work for your recruitment project is understanding what to avoid. Here are seven common pitfalls that won’t work for clinical trial patient recruitment.

We know that as clinical trial protocols are getting more complex, it’s getting more and more difficult to find the right patient to take part in a particular trial. As a result, most clinical trial sponsors — and their sites and recruitment companies — are turning to online clinical trial patient recruitment. This can look like Facebook ads, or Google paid search, or display ads. It can even ...

With clinical trial protocols becoming ever more complex, it can feel like it’s never been more difficult to find patients who are both eligible for and interested in a particular clinical trial. Traditional methods of recruitment are becoming less impactful, which is why it’s time to consider a new approach: precision recruitment.

Medicine is advancing every day, and treatments are becoming more and more precise. This is, of course, good news for patients in need of new and different treatment options. But as treatments become more targeted, so do clinical trials. It can feel like it’s never been more difficult to recruit patients to take part in clinical trials than it is today.