Let's talk medical research

Asthma is a chronic disease that causes your airways to become inflamed, making it hard to breathe, which affects over 25 million people. It is characterized by coughing, shortness of breath, wheezing, and chest tightness.

Does a health crisis change digital engagement behaviors? How should digital marketers respond?

Inflammatory bowel disease, commonly referred to as IBD, is an umbrella term used to describe disorders that cause chronic inflammation of the gastrointestinal (GI) tract. The two most common forms of IBD are Crohn’s disease and ulcerative colitis. In 2015, 3 million American adults reported being diagnosed with IBD.

Social media, in its many forms, has become an extremely important component of any clinical trial patient recruitment strategy. At any given time, with 3.5 billion users in the world scrolling through Facebook feeds, creating Instagram stories, and Tweeting out the latest news happenings, it’s easy to understand why these digital platforms make sense for engaging patients around clinical trials. ...

Parkinson’s disease, a neurodegenerative movement disorder, impacts nearly one million people in the United States and more than 10 million people worldwide. There is currently no standard treatment for Parkinson's disease – treatment for each individual person is based on his or her symptoms. Treatments can include medication, surgical therapy, and various lifestyle changes (like exercise ...

Today is World Health Day. The theme this year is celebrating the work of those who care for patients, such as partners, nurses, and midwives. While carers are always critical to the foundations of our healthcare system, it’s particularly important to recognize their essential jobs now, as they serve on the frontlines in the fight against the COVID-19 pandemic.

Patient recruitment in clinical trials has a reputation for taking a long time and slowing down research. However, with the right patient recruitment strategies, enrolling patients doesn’t have to halt your trial’s progress. Below, you’ll find four strategies used by clinical trial patient recruitment companies to reach the “unreachable patient.”

Multiple sclerosis (MS) is a disease of the central nervous system (brain and spinal cord). Current treatment can slow the progression of the disease and ease symptoms, but MS researchers are actively looking for a cure.

Receiving a multiple sclerosis (MS) diagnosis can be a very emotional event. Some individuals might experience a sense of relief in finally discovering the reasons behind their mysterious symptoms, while others might feel scared and isolated. Regardless, it’s important for loved ones to help newly-diagnosed patients through the journey.

Should your nonprofit try a new digital channel for your ads in 2020? In a recent webinar, Antidote’s Digital Marketing Manager, David Tindell, discussed ways to approach platforms beyond Facebook, from Twitter and Spotify to Quora, Outbrain, and other lesser-known advertising mediums.