Let's talk medical research

Social media. Interstitial video ads. Native banner placements. Paid search. Radio spots. TV commercials. Newspaper and magazine spreads. These days, there are so many ways to think about marketing. With the marketing landscape ever-changing, contract research organizations (CROs) and pharmaceutical sponsors often work with clinical trial recruitment companies to reach people interested in ...

You’ve probably seen Damian Washington in a commercial on TV or somewhere on the internet. He appeared in a Ring.com commercial with the legendary Shaquille O’Neal, starred in a very funny Chex Mix commercial featuring a metal detector and a beach, and played a Lowe’s employee named Jim who helps a couple find not only lightbulbs for their home, but an entire patio set, too. Damian does ...

Could the alternative clinical trial approaches necessitated by the COVID-19 pandemic help tip the scales towards fair access to clinical trials? In our latest whitepaper, “Decentralizing research: How reducing patient burden improves trial diversity,” we take a close look at the current state of diversity in clinical trials, then explore how the decreased participant burden of decentralized ...

At Antidote, we believe in the power of the patient voice to provide inspiration and hope to others in similar situations. That’s why we were thrilled to sit down with John Linnell, an individual who lives with COPD and who, since his diagnosis, has been advocating for COPD awareness, resources, and research. Here is John’s story.

The recruitment rate for clinical trials is calculated by multiplying the number of sites and randomized patients per site by the number of months of recruitment time. This number can also be reverse-engineered, starting with the number of randomized patients a trial needs.

Inflammatory bowel disease, commonly referred to as IBD, is a blanket term used to describe disorders that involve chronic inflammation of the digestive tract.

On/off phenomenon in Parkinson's disease happens when the common treatment levodopa wears off and motor symptoms return, before it's time for your next dose. It’s critical to build awareness of these episodes and to understand the causes behind them.

Amidst the COVID-19 pandemic, finding ways to be innovative with clinical trial patient recruitment has been the name of the game. One trend we’re seeing is the rise of virtual trials, which has made it easier and safer for more people to participate in research. But even if a trial is fully virtual, sample collection may still need to happen to determine eligibility, so one critically important ...

In our work, we’re privileged to meet many patient advocates who are, in their own ways, making life with illness easier for others. Sara Gorman is the owner of a company called Sara Gorman's Pillbags, which creates stylish weekly pill organizers. She has a lupus blog and is the author of Despite Lupus. And, she’s a powerful advocate for the lupus community. We talked to her about her personal ...

Antidote partnered with the BrightFocus Foundation and PatientPoint to survey more than 650 patients living with cognitive disorders and their care partners. We sought to understand patterns of diagnosis as well as reasons patients do or do not take part in clinical research — with the ultimate goal of recognizing opportunities to improve patient engagement around research participation.