Let's talk medical research

Artificial intelligence, most commonly known as AI, has become a buzzword across many industries. While it is most commonly used in relation to art generators or web searches, AI has many practical applications beyond these uses — especially within the clinical trial marketing space. The global market size of AI-based clinical trial marketing is expected to reach nearly 8 billion by 2031, mainly ...

We are thrilled to be honored as the Multiple Sclerosis Association of America’s Corporate Honoree at their 10th annual Improving Lives Benefit on May 15! This inspiring event supports MSAA’s free programs and services and honors key players in the MS research space.

An estimated 1 in 10,000 people have primary sclerosing cholangitis (PSC), a condition that impacts the bile ducts that run between the liver, the gallbladder, and the small intestine. The liver produces bile to transport to the gallbladder for storage or to the small intestine, where it aids in the digestion of fats. In the case of PSC, there is inflammation in the bile ducts (cholangitis), ...

When recruiting patients for a clinical trial, it is important to consider how to reach individuals where they are — and a key way to do this is through digital outreach. In many cases, clinical trial digital recruitment can help find the right patients more efficiently than traditional approaches, resulting in more effective recruitment timelines and cost savings.

The intersection of patient involvement and clinical trial design represents a transformative shift in clinical research. Traditionally viewed as subjects, patients are increasingly recognized as research partners. This paradigm shift not only alters the trajectory of clinical trials but fundamentally changes the participant's engagement and perception of their role within this critical ...

Participating in medical research is something individuals do for various reasons. Whether a person is interested in contributing to science, accessing potential new treatments, or receiving condition-specific care from experts, there are many benefits to being a clinical trial volunteer — but how does one start the enrollment process?

Effectively recruiting patients for clinical trials is one of the most integral parts of conducting research, and difficulties in the process are often responsible for delays. Not only can delays result in a costly waste of resources, but they can also result in a negative patient experience that can discourage volunteers from continuing the process.

Understanding how to recruit patients for clinical trials can be one of the most challenging aspects of performing medical research. Sponsors and sites have more tools at their disposal than ever before, but keeping track of how to use these various outreach methods can be time-consuming. Additionally, using a mix of outreach is typically the best strategy to reach the highest number of ...

Increasing racial diversity in clinical research is a common topic in the industry, and for good reason. The purpose of a clinical trial is to ensure that any new medications are safe and effective for the patient population, so it is of the utmost importance that studies have participant pools that reflect the diversity of real-world individuals.

Before it is released onto the market, the development of any new drug or medical device must undergo rigorous testing, part of which involves clinical trials. Clinical trials are integral to making sure that any new therapy is both safe and effective for individuals, and volunteers are a vital part of the process.