White paper: A patient-centric and inclusive approach to patient recruitment

Improving health literacy for more equitable access to clinical trial research

Low health literacy is a major concern in healthcare. Statistics show that nearly 88% of Americans struggle with health literacy, and this issue is not evenly distributed across the population. Older adults, racial and ethnic minorities, non-native English speakers, low-income individuals, and those with limited education are more likely to face challenges in this area, leading to worse health outcomes and heightened risks of chronic disease disparities.

In the realm of clinical research, low health literacy can result in the underrepresentation of certain patient populations in clinical trials, increase the risk of adverse reactions to new therapies across different patient cohorts, and hinder the development of new treatments and medical devices. Patients who do not understand the purpose or process of a trial may be less likely to enroll, impacting the diversity and representativeness of trial populations.

Antidote’s white paper uncovers more about this impact and how to launch patient-centric recruitment campaigns and advance health equity in clinical research. Get your free copy!