Nancy Ryerson

Nancy Ryerson is a digital communicator with years of experience covering healthcare. Today, she's a Digital Marketing Manager at Antidote, where she manages the company's content marketing and SEO strategies. Prior to joining Antidote, Nancy spent three years at The Michael J. Fox Foundation, where she created content for Parkinson's disease patients and expanded the Foundation's email list by 100,000+ members in two years through search and social strategies. She holds a BA in English and journalism from NYU.

Find me on:

Health Literacy Month: How to Talk to Patients about Medical Research

October is Health Literacy Month. Health literacy refers to how well patients are able to process and understand basic health information. For example, patients with low health literacy may struggle to understand the writing on a medication bottle or directions from their doctor.

Continue reading

Clinical Trial Patient Recruitment on Facebook: 5 Common Mistakes

With 2 billion active users, Facebook can be one of the most powerful ways to reach patients who may be interested in clinical trials – but it's easy to make mistakes, too. Successful campaigns are all about testing, learning, and optimizing throughout the clinical trial patient recruitment process. In addition, ensuring patients are recruited efficiently and economically also entails avoiding ...

Continue reading

Managing Clinical Trials: How Technology Can Help

Clinical research sites use an average of five different systems to manage their trials, according to a recent survey from Forte Research. As complex as that may sound, clinical trials technology can also help make life easier for clinical research managers and other members of your site's staff, too. Today, there's a piece of technology that can support every part of running a trial at your ...

Continue reading

Parkinson's Disease Research Roundup: September 2018

Nearly one million people in the United States live with Parkinson's disease. While tremor is the condition's best-known symptom, Parkinson's can include a wide range of symptoms, including balance issues, muscle stiffness, and memory problems.

Continue reading

How to Start a Clinical Trial Recruitment Plan [Template]

Clinical trial patient recruitment takes a significant amount of time and resources at research sites. Between choosing advertising channels, writing copy and getting Institutional Review Board (IRB) approval, and launching your campaign, it's easy to feel overwhelmed.

Continue reading

6 Patient Outreach Tips for Clinical Research Sites

Many clinical research sites have a database of patients to contact about clinical trial opportunities. Your site may also work with clinical trial patient recruitment companies to receive contact information from patients who are interested in taking part in a trial.

Continue reading

How to Run Effective Clinical Trial Advertising Tests

In clinical trial advertising, running tests to find your most successful ads is one of the best ways to improve your campaigns. But it's also easy to set up tests incorrectly and skew your results. Follow these tips to create effective tests that give you valuable information about the best way to reach your audience.

Continue reading

How to Conduct Patient Recruitment Feasibility Research at Your Site

Your site has been chosen as a location for a clinical trial – that's great news. But if you're already well aware that 11% of research sites fail to recruit a single patient, you may be feeling more stressed than excited about the whole process.

Continue reading

5 Tips for Clinical Trial Site Selection

Clinical trial site selection is an important step that can help prevent delays and other challenges once your trial is up and running. It also tends to be a rather burdensome step: Today, it takes an average of 31.4 weeks from site identification to the completion of the study start-up phase, which is one month longer than the average duration observed 10 years ago, according to a report from ...

Continue reading

What is ePRO in Clinical Trials?

Electronic patient-reported outcomes (ePRO) in a clinical trial allow patients to answer questions and report on their health through an electronic device, such as a smartphone or tablet.

Continue reading

Get our latest posts in your inbox