Let's talk medical research

Launching a clinical trial is a complex and challenging process, with many moving parts to consider. From navigating regulatory requirements to recruiting the right patients, sponsors often face significant hurdles. One decision is selecting a vendor to support patient recruitment throughout the trial. While it might seem like a decision that can be made after the trial launches, there are ...

November is National Caregivers Month, a time to celebrate and acknowledge the often-unseen heroes who provide vital support to individuals with chronic illnesses, disabilities, or age-related conditions. Whether they are family members, friends, or professional aides, caregivers offer essential day-to-day assistance that helps their loved ones maintain their health and quality of life.

Being a caregiver is one of the most selfless and demanding roles you can take on. Whether you're looking after a parent, spouse, child, or loved one, juggling all of the daily responsibilities that come with it can quickly feel overwhelming. With so much focus on taking care of others, it’s easy to put yourself and your needs on the back burner. While your focus is understandably on your loved ...

Looking toward 2025, clinical trial sponsors must plan now and rethink their patient recruitment strategies to stay ahead of evolving technologies, regulations, and shifting patient expectations. The landscape of clinical trials is changing rapidly, and recruitment will require a more agile, data-driven, and patient-centric approach than ever before. While patient recruitment has always posed ...

October is National Health Literacy Month, a time to focus on how we can improve a person’s understanding of the health and medical information shared with them. Antidote’s Senior Manager of Digital Marketing, Sean Irvine, shared his thoughts on the importance of health literacy and how we can create more patient-first recruitment campaigns. Read our Q&A session below!

October has been recognized as Health Literacy Month for over 25 years. Health literacy refers to an individual’s ability to understand important, health-related information such as dosage amounts, consent forms, acronyms, and other common forms of medical jargon.

Improving health literacy for more equitable access to clinical trial research Low health literacy is a major concern in healthcare. Statistics show that nearly 88% of Americans struggle with health literacy, and this issue is not evenly distributed across the population. Older adults, racial and ethnic minorities, non-native English speakers, low-income individuals, and those with limited ...

Providing individuals with health education is an extremely important role of any person or organization working in the medical space. To do this effectively, it is vital to be able to reach audiences in a way that they can understand — which is why health literacy is an important part of the discussion.

Finding patients who may be interested in your trial is often a difficult part of the clinical trial patient recruitment process. Once you have an interested patient, creating a positive experience and a seamless patient journey are both critical components to ensure they take the next step in determining their eligibility for your trial.

Facebook has over 2 billion daily users, making it one of the most effective ways clinical research recruitment agencies share clinical trial opportunities with patients. But the platform isn't always intuitive, and small mistakes can lead your ads to be rejected, or reach the wrong audience.