Can we apply customer service models to healthcare? And what would that mean for clinical trial patient recruitment?
In our latest whitepaper “A delicate balance: How clinical trial patient engagement benefits from technology with a human touch,” we:
- Discuss the impact of viewing patients as customers, examining merits and downsides of this approach
- Compare digital and human customer engagement, taking a close look at the impact both can have on patients looking for clinical trials
- Explore how mapping the buyer’s journey to the patient journey can shed light on the right strategies for clinical trial patient recruitment
